The New Normal

Welcome to the New Normal. It begins with a 120-second journey through America's complex history with cannabis legalization. But the New Normal isn't just a piece of film. Nor is it only the first-ever recreational cannabis commercial to air on TV by MedMen. It's a new era in which cannabis gets its own line on the grocery list, a point in time where the threat of "madness" is replaced with a promise of wellness. You can watch it now at medmen.com/newnormal.

Video directed by Spike Jonze.


This Is Not A Drill. We
Might Run Out of (Legal) Weed

Photo by Alex Iby on Unsplash

Of all points in the supply chain, bureaucratic red tape has proved thickest around farm licensing. The state's Department of Food and Agriculture cannot issue licenses as fast as existing ones are expiring. As a result, legal marijuana could become unavailable as of mid-summer.

Rather than risk exposing the legal market to drought conditions -- and for a time turning over business to the illicit market -- Sacramento is taking action. Last month, Senator Mike McClure introduced SB 67, which would allow farms to remain open despite lacking renewal.

  • The state has 6,934 licensees operating on a temporary basis. A mere nine farms have been given permanent licenses since the process began in 2016. Thirty-nine more have licenses pending payment of fees, which are running as high as $44,000 per application.
  • “If California runs out of regulated cannabis," according to attorney Omar Figueroa, "consumers will turn to the unregulated market, making it even more difficult for the few remaining licensed cannabis businesses to eke out a living."
  • Should the market manage to get past this challenge, some are offering a rosy forecast. On the heels of major market upheavals, the California Cannabis Industry Association is talking up A Year of Stability.

Dudes Continue Ruining Work with their Sexual Harassment

Photo by Liam Martens on Unsplash

How about those dudes and their dependable penchant for pissing in the workplace punch bowl?

Women who came into the marijuana industry expecting a new gender treatment paradigm aren't getting anything close to that fantasy, according to a newly-published Boss Ladies of Cannabis (BLOC) survey.

  • Based on responses from 156 women: Forty-six percent reported being sexually harassed and 53% said they had experienced workplace harassment. Only 60% said their jobs had sexual harassment policies and just 30% received related training.
  • Among the harassment cited, women said they had been treated as sex objects while working cannabis events, denied access to fundraising opportunities, and more. One respondent spoke of a contact who refused to "take his crotch area off my damn knee without calling him out, potentially embarrassing him and ruining the opportunity."
  • "I personally have experienced discrimination and harassment while working in the industry, " reported Rachel Colic of Boss Ladies of Cannabis, "and women contact me daily to share their stories as well." Despite this, only nine percent of the survey's respondents said they reported harassment to their company's human resources department.


  1. Four Oxnard dispensaries showed that the locals know how to socially lead with weed by footing to cost of 100 beds to a new homeless shelter and their transport. This charitable act fits in with an industry-wide trend.
  1. A couple of years ago, the successful vape companies Juul Labs and Pax went their separate ways. The split has taken the two company's employees on trips that illustrate how life in the fast and slow lanes can differ.
  2. A so-called Cannabis Landlord has been arrested in San Bernardino.
  3. Weed companies need banking so bad they swamped a credit union.
  1. "[F]or newbies to become enthusiastic, repeat customers, it’s going to be crucial that during their initial experiences, they don’t end up freaking out for eight hours," according to Mike Montgomery Forbes. Mastering dosage will be a key element of engaging consumers meaningfully.

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CEO, Critical Mind Inc. Adelanto, CA Affiliations: CA State Bar; Board Member, Adelanto Growers Association
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Tide Turns in Congress

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California Congressmembers Rep. Barbara Lee (D) Ro Khanna (D) combined with Senator -- and Presidential hopeful -- Cory Booker to re-introduce the Marijuana Justice Act, a proposed law that would feature 1) Large-scale expungement of past marijuana convictions, 2)Incentive-creation for states to improve marijuana laws that impact the poor and non-white, and 3)Removal of marijuana from the federal list of controlled substances.

Other Senators/Presidential candidates co-sponsoring the bill are Kamala Harris (D-Calif.), Bernie Sanders (I-Vt.), and Elizabeth Warren (D-Mass.)

  • “It’s not enough to simply decriminalize marijuana. We must also repair the damage caused by reinvesting in those communities that have been most harmed by the War on Drugs,” Booker said.

Meanwhile, S.F. Expunged En Masse

While representatives in D.C. were making expungement part of the national dialogue about how cannabis legalization might function, San Francisco was taking immediate action. Emphasis on "immediate."

Code for America developed a learning algorithm that quickly allows District Attorney George Gascón's staff to peruse charging forms and identify crime codes forms. The tool automatically determines the felony convictions eligible for downgrading to misdemeanor status. Finally, the algorithm fills out required documents that Gascón can file with the court.

  • Expungement for a private citizen is "a very expensive and very cumbersome process," Gascón said. "And the reality is that the majority of the people that were punished...were people that can ill afford to pay an attorney."
  • Students for Sensible Drug Policy Executive Director Betty Aldworth said, "District Attorney Gascón and Code for America have developed a tactic for repairing a devastating harm caused by cannabis prohibition that should be implemented in every jurisdiction where cannabis laws have been reformed."
  • Expectations are that San Francisco may experience a bump in public safety numbers. Statistics show that lack of housing and employment -- both of which felons struggle to obtain -- frequently leads to crime.


  1. In a complete turnaround, the Calaveras County Board of Supervisors is preparing to undo its year-old ban on marijuana sales, purchase, and growing. A pair of anti-cannabis board members lost their seats last fall after local growers hit the county with a class-action lawsuit. MARIJUANA BUSINESS DAILY
  2. In February, Gov. Newsome announced that he'd be withdrawing National Guard troops from the souther border. Then he said those troops would be heading upstate to assist with the eradication of illegal operations. Now, growers both compliant and not are wondering if California is flirting with an updated drug war.

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Coachella Pot Ban Part of
Owner's Pivot from
Anti-LGBTQ Agenda

The businessman who owns the Southern California music festival Coachella, Philip Anshutz, is as conservative as he is rich. Having moved on from funding the anti-gay agenda, he's throwing money at that other thing he doesn't like, legal weed. And Coachella's owner won't allow you to have cannabis at his extremely lucrative desert music festival. This, despite legalization.

Anshutz will take your money, but he won't respect the plant that inspired so much of his festival's music. Both artists and afficionados have a responsibility to walk away from Coachella.
Digital Music News LINK NEEDED

  • The festival rules state that marijuana may not be brought into the venue, regard as a threat like chains, guns, and recording devices. Among other items tightly-controlled festival prohibits are selfie sticks, hula hoops, stuffed animals and, almost inexplicably, massagers. Vaping is allowed, but not liquid refills.
  • Anshutz, who lives in Denver, is known to some as The Man Who Owns LA.


  1. Ninety-nine percent of us couldn't attend the Humboldt Institute for Interdisciplinary Marijuana Research (HIIMR) and the Humboldt County Growers Alliance's "The Other Side of Murder Mountain," panel discussion. But we can all watch the video.
  1. "If you see a nondescript-looking Ford Transit cargo van in one of the 33 US states (and Washington, DC) where marijuana has been legalized in one form or another, there’s a chance it’s carrying weed, cash, or both," reads the opening of a new article. Drivers need to know that the media just outed them. Y'all be safe.

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